Blockchain technology applications for financial transparency in non profit organizations (2019)
- USP affiliated authors: MARINELLI, IGOR VINICIUS ALVARENGA - EESC E ICMC
- USP Schools: EESC E ICMC
- Sigla do Departamento: SSC
- Subjects: ARQUITETURA E ORGANIZAÇÃO DE COMPUTADORES; ESTRUTURAS DE DADOS
- Language: Inglês
- Abstract: In 2016, an estimated USD 500 billion was donated to charities worldwide. Charities often rely on third-party marketing firms for their fundraising activities to better compete for a portion of these funds. Traditional marketing methods used by these firms such as telemarketing and street advertisement are failing to find traction with Millennials. In addition, many of these firms have engaged in tactics that undermine the trust of the public and ruin the reputation of the charity industry. In an age where we can track the delivery of a pizza or see how far away our Uber is, why can’t we track our money from the moment we donate all the way to the cause? Millennials expect more transparency and control over their donations, including the ability to connect emotionally with receivers by seeing the direct impact their contribution has made. As the majority of charitable donations come from an ageing population, fundraising approaches need to better engage Millennials or there will be a significant reduction in donations from the general public in the next 10 to 20 years. This project highlights the main issues inhibiting people from giving and demonstrates how to use blockchain technology to radically transform the giving experience. In order for people to see exactly where their money is going and the proof of impact of their action, ensuring each transaction is transparent by using an immutable public ledger. Unique Digital Identities (UDID) are created to validate receivers and initiate smart contracts, ensuring funds are only used when the desired impact is confirmed.
ABNTMARINELLI, Igor Vinicius Alvarenga; OSÓRIO, Fernando Santos. Blockchain technology applications for financial transparency in non profit organizations. [S.l: s.n.], 2019.
APAMarinelli, I. V. A., & Osório, F. S. (2019). Blockchain technology applications for financial transparency in non profit organizations. São Carlos: ICMC.
NLMMarinelli IVA, Osório FS. Blockchain technology applications for financial transparency in non profit organizations. 2019 ;
VancouverMarinelli IVA, Osório FS. Blockchain technology applications for financial transparency in non profit organizations. 2019 ;
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